Finding the right South African influencers for your brand can be quite a challenge – it’s such a big market!
To make it easier for you, we have compiled a list of the most popular Instagram and TikTok influencers from South Africa – together with guidelines on how to find them!
As in all the markets with well-developed influencer culture, consumers are becoming more aware of non-authentic paid collaborations on social media. As Nicola Cooper said: consumers are demanding authenticity and honesty.
Influencer marketing trends in South Africa
The influencer marketing industry in South Africa is growing – especially on video content (TikTok videos, Instagram reels) and micro-influencers. When it comes to industries, fashion and beauty are one of the biggest ones – and surprisingly, there is rapid growth in the telecom industry.¹As in all the markets with well-developed influencer culture, consumers are becoming more aware of non-authentic paid collaborations on social media. As Nicola Cooper said: consumers are demanding authenticity and honesty.
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| Top 20 South African Influencers – and How To Find More |
Therefore, we can probably soon see brands and influencer marketing agencies focusing on creating long-term influencer strategies, and building strong influencer relationships, instead of doing one-off collaborations.
The biggest South African influencers on Instagram
The biggest South African influencer on Instagram is Boitumelo Thulo (@boity) with 5,8M followers. She is an entrepreneur (also listed in “30 under 30” by Forbes), television personality, musician, actress, model, and social media creator. She doesn’t have a personal blog – but she has an amazing Instagram feed, full of lifestyle content and daily inspiration.Top Instagram influencers in South Africa
1. Boity Thulo (@boity) with 5,8M followers2. Refiloe Phoolo (@casspernyovest) with 5,7M followers
3. Natasha Thahane (@natasha_thahane) with 5,2M followers
4. Minnie (@minniedlamini) with 4,8M followers
5. Bonang Matheba (@bonang_m) with 4,8M followers
6. Amanda du-Pont (@amandadupont) with 4,8M followers
7. Zinhle Jiyane (@djzinhle) with 4,7M followers
8. Binna Waal (@nasty_csa) with 3,9M followers
9. Thando Thabooty Thabethe (@thando_thabethe) with 3,7M followers
10. Pearl Modiadie (@pearlmodiadie) with 3,5M followers
Using Promoty’s influencer search tool to find SA-based Instagram creators
Top 10 South African TikTok influencers
1. Wian (@wian) with 16,4M followers2. Princess Sachiko (@sachi_hime96) with 14,3M followers
3. Dean Schneider (@deanschneider.official) with 9,9M followers
4. Shandor Larenty (@shandorlarenty) with 9,4M followers
5. Bryan Kazaka (@bryankazaka) with 8,8M followers
6. Ryan Lombard (@ryanhdlombard) with 8,8M followers
7. John-Mar van Wyk (@johnmarcvanwyk3) with 8M followers
8. Crystal Greeff-Katsini (@crystal.g.katsini) with 7,1M followers
9. William Last KRM (@williamlast_krm) with 6,5M followers
10. Ksrl Kugelmann (@karl_kugelmann) with 5,8M followers
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