Crime continues to remain an epidemic within South Africa as rape and abuse statistics rise to staggering new heights. Statistically, 1 in 3 women in South Africa are raped or abused by the time they reach the age of 18. Anene Booysen, Baby Tsephang, Reeva Steenkamp, Inge Lotz and Jessica Foord are examples of these heinous crimes. Women are losing the battle against crime... along with their voices.
The current crime epidemic, combined with the Legacy Pride initiative that began in 2009, sparked a conversation between Legacy Lifestyle and 5Fm Radio Host and brand ambassador Sureshnie Rider. With a shared passion and sentiment about crime in South Africa, and their combined positions of influence, the conversation saw the creation of Blow the Whistle - a campaign that not only empowers women and children by giving their voices back, but helps the country as a whole.
Blow the Whistle aims to give women and children the platforms they need to feel safe in South Africa. Starting with fashionable, physical whistles and a state-of-the-art mobile app, the initiative is making sure that women never have to feel alone. The campaign not only seeks to give women a voice against crime, but also encourages men and other citizens to react to the call of need, activating the community to work together against crime. The proceeds of the sales are being channelled to the DNA Project and the development of DNA forensic technology.
It’s time to take action. It’s time to make a change. It’s time to realise that this problem is closer to home than you think. A mother, a sister, a girlfriend, fiancé or a friend - will you speak for them? Will you take action on their behalf? Will you protect the children who walk home alone from school?
Will you help those who are helpless? All it takes is immediate action, a collective action as a nation partnering with Blow The Whistle, to ignite this change. WE are making OUR contribution NOW. JOIN US.
“I want to live free of harm, abuse and free of fear. I want my daughter to be able to run to a park without me having to hover around her and constantly look over my shoulder. I’d like my sister and my friends to be able to also grow and prosper under the African sun, free of scars of violence, abuse, rape or death” – Sureshnie Rider
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| About blow the whistle |
Blow the Whistle aims to give women and children the platforms they need to feel safe in South Africa. Starting with fashionable, physical whistles and a state-of-the-art mobile app, the initiative is making sure that women never have to feel alone. The campaign not only seeks to give women a voice against crime, but also encourages men and other citizens to react to the call of need, activating the community to work together against crime. The proceeds of the sales are being channelled to the DNA Project and the development of DNA forensic technology.
It’s time to take action. It’s time to make a change. It’s time to realise that this problem is closer to home than you think. A mother, a sister, a girlfriend, fiancé or a friend - will you speak for them? Will you take action on their behalf? Will you protect the children who walk home alone from school?
Will you help those who are helpless? All it takes is immediate action, a collective action as a nation partnering with Blow The Whistle, to ignite this change. WE are making OUR contribution NOW. JOIN US.
“I want to live free of harm, abuse and free of fear. I want my daughter to be able to run to a park without me having to hover around her and constantly look over my shoulder. I’d like my sister and my friends to be able to also grow and prosper under the African sun, free of scars of violence, abuse, rape or death” – Sureshnie Rider
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